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IIMPACT

A hypothetical rebranding project for IIMPACT, an NGO empowering underprivileged girls through education. The aim was to modernize the brand while preserving its legacy, creating a visual identity that feels both warm and credible across print and digital platforms.

Duration

3 weeks

Client

IIMPACT, India

Service

Rebranding

Mentorship

Studio Tangent

Service

Rebranding

Mentorship

Studio Tangent

The process, undertaken during my summer internship at Studio Tangent, began with market and competitor research into NGOs like CRY, Nanhi Kali, and Teach For India to understand how education-driven brands express trust and empathy. Insights from mentors revealed that while IIMPACT’s mission was strong, its visual language felt dated. Rooted in values of empathy, empowerment, and community, the rebrand aimed to balance institutional credibility with human warmth, reflecting IIMPACT’s legacy of empowering girls and uplifting entire communities.

The process, undertaken during my summer internship at Studio Tangent, began with market and competitor research into NGOs like CRY, Nanhi Kali, and Teach For India to understand how education-driven brands express trust and empathy. Insights from mentors revealed that while IIMPACT’s mission was strong, its visual language felt dated. Rooted in values of empathy, empowerment, and community, the rebrand aimed to balance institutional credibility with human warmth, reflecting IIMPACT’s legacy of empowering girls and uplifting entire communities.

The process, undertaken during my summer internship at Studio Tangent, began with market and competitor research into NGOs like CRY, Nanhi Kali, and Teach For India to understand how education-driven brands express trust and empathy. Insights from mentors revealed that while IIMPACT’s mission was strong, its visual language felt dated. Rooted in values of empathy, empowerment, and community, the rebrand aimed to balance institutional credibility with human warmth, reflecting IIMPACT’s legacy of empowering girls and uplifting entire communities.