This project reimagines the brand as an homage to handcrafted indulgence, where design captures the warmth of tradition and the polish of premium quality. The visual identity uses bold color contrast, tactile typography, and buttery tones to evoke comfort and familiarity. Motion graphics emphasize rhythm and texture, translating the tactile experience of popcorn (its pop, fall, and crunch) into dynamic visual language. The result is a cohesive system where every frame feels flavorful, inviting, and delightfully cinematic.